LINDA ZEULI MASSIE
407.222.4740 | lindazmassie@gmail.com | lindazmassie.com
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PRINCIPAL UX DESIGNER, MEDTRONIC, OCT 2019 - PRESENT
Key member within a user experience/human factors engineering team primarily focusing on a patient facing mobile application under the cardiac rhythm and heart failure business unit. Helping to drive UX best practices across the entire product lifecycle. Setting design vision and creating opportunities for others to collaborate and develop thoughtful and compelling design concepts that address real user needs, business goals and technical constraints. Assisting with maintaining a library of design elements to ensure reusable, proven and tested patterns are clearly documented and consistently implemented. Participating and facilitating project definition activities, such as workshops and requirements sessions. Communicating design vision, research findings, design concepts, detailed design specifications both verbally and visually. Interacting directly with users through human-centered design techniques including observational research, interviews, and concept testing to uncover needs, learn about user behavior and explore design concepts. Creating new research best practices and guidelines for formative studies. Establishing new recruiting methods to have ready participants for a continuous discovery cycle. Conducting post analysis and creating report findings that are being shared to a global internal audience - including but not limited to stakeholders, engineers, designers, marketers and program leaders.​​​​​​​
CONTRACT UX CONSULTANT, MEDTRONIC, AUG 2019 - OCT 2019
Worked under the human factors engineering org for the cardiac rhythm and heart failure division. Primarily focused on the mobile app for BLE enabled devices for patients. Worked as a key member to help drive sprints and work through process of discovery, planning, execution and delivery of applications. Served as a user advocate throughout the discovery and development process. Actively defined research studies and executed to validate hypotheses working with users, customers, product managers, engineers, marketers and designers. Conducted usability studies, using a variety of methods but ultimately using the best method given the circumstance.
CONTRACT UX CONSULTANT, MEDTRONIC, APRIL 2018 - APRIL 2019
Worked on the concept team under the Connectivity & Insights - Cardiac Rhythm and Heart Failure division. The concept team was an externally-focused and adaptive structure that gave organizations flexibility in dealing with changing circumstances. (Based on X-teams by Deborah Ancona MIT Sloan School of Management) Primary responsibilities included creating direction for UX initiatives and executing the research studies. Worked as a key member to help drive sprints and work through process of discovery, planning, execution and delivery of applications. Served as a user advocate throughout the discovery and development process. Actively defined research studies and executed to validate hypotheses working with users, customers, product managers, engineers, marketers and designers. Conducted usability studies, using a variety of methods but ultimately using the best method given the circumstance.
DIRECTOR OF UX, SLIDEWAVE, JAN 2017 - MARCH 2018
Served as director all user experience engagements. Responsible for the management of cross functional teams and directing all UX deliverables. Worked closely with customers doing discovery/planning sessions of ideas, providing deliverable schedules, and designing custom software applications. Directed an engineering team in an Agile environment to efficiently create design solutions for products. Engaged in sprints as managing team member throughout the software development lifecycle. Responsible for the design development process from discovery/planning, research, wireframing, layout, prototyping, user testing, documentation, and management of engineering implementation.
SENIOR UI/UX DESIGNER, VERITAS, OCT 2015 - JAN 2017
Collaborated closely with development, visual design, user research, and product management to ensure the success of product UIs. Developed wireframes, mockups, and prototypes to effectively communicate user interaction and design concepts. Collaborated with designers across company sites and scrum teams. Worked with collaborative multi-disciplinary teams and worked directly with developers for implementation of designs in an Agile / Scrum environment.
SENIOR UI/UX DESIGNER, NUMERA, DEC 2011 - OCT 2015
Responsible for establishing and directing the creative vision of Numera’s solutions, Business Analysis and customer engagement support. Worked closely with customers to evaluate requirements and deliver white-labeled custom branded instances of Numera’s application platforms. Collaborated with the executive management team to design new production visions. Worked with the engineering team in an Agile environment to efficiently create and convey design solutions for products. Engaged and sprinted as a key team member throughout the software development lifecycle. Responsible for the design development process from concept, wireframing, full design layout, style guide documentation, asset generation and management. Design disciplines include - UI, UX, interaction design, and information architecture. Channels include - mobile, tablet, and web. Platforms include - iOS, OS X, Windows and Android.
FREELANCE SENIOR UI/UX DESIGNER & ART DIRECTOR, JAN 2009 - OCT 2015

Worked as a freelance Senior UI/UX Designer & Art Director for domestic and international clients. Designed and managed internal and external creative designs through multiple platforms including web, tablet, mobile, and print. Designed, developed, and executed creative plans for single or multiple, diverse products or services with substantial financial impact to the organization.
LEAD GRAPHIC DESIGNER & PHOTOGRAPHER, FARO, SEPT 2006 - JAN 2009

Graphic designer for the development and design of marketing campaigns, including web and print. Designed and produced tradeshow graphics, advertisements, direct mailer pieces, website graphics, catalogs, brochures and other similar materials. Worked with product marketing to develop and evolve the organization’s creative communication theme(s) and direction. Supervised outside vendors providing design services. Interfaced with outside agencies to review designs and usage. Maintained and upheld the corporate identity ensuring consistency in all materials. Worked in conjunction with regional marketing departments and supervised the US creative team in the design and creation of all graphics. Responsible for product and on-site photography to support the designs for the marketing teams.
EDUCATION & SKILLS
University of Central Florida | B.A. Major: Advertising & Public Relations
Minor: Psychology | Dean’s List Student | 2005 Brand Book Winner Knight Images
Skills: User Experience, User Interface, Discovery, Strategy, Planning, Project & Team Management, Information Architecture, User Research, Usability, Testing, Analysis, Prototyping, Wireframing, Design Sprint Facilitation, and Visual Design.
Tools: Sketch, Zeplin, InVision, Miro, Adobe CC - Photoshop, Illustrator, XD, Balsamiq, Camtasia, Axure, Confulence, Basecamp, & Jira.


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