Hi, I’m Linda.

A half Finnish, creative junkie, outdoor lover, über geek who loves to create user experiences.

Who I Am
Hi! I'm Linda Z. Massie, a UX Consultant who loves building innovative products. I have a wide background across UX disciplines including but not limited to: discovery, research, information architecture, visual design, usability testing, and content strategy.
I'm happily located in Orlando, FL and have lived here my entire life. I spent my summers mostly in Finland where my mother is from, and it is through my time spent there that I learned to have appreciation for simple, classic, timeless design. I've been designing professionally since 2007, but I have been obsessed with anything art/design related for as long as I can remember. It was not too long into my career I grew frustrated with the constraints of a traditional design role and moved to digital. It was there I found my passion for making meaningful solutions through user experience and interface design.
When I’m not creating user experiences, I enjoy spending time outdoors, watching Game of Thrones, reminiscing about episodes of Battlestar Galactica, and spending time with my husband and kids.
What I Do
I specialize in creating innovative and measurable products that can make a difference in people’s lives.
My focus is always on the end user and how the product or products that I am working on will impact their daily life. Every project I work on gives me the opportunity to make it distinct, modern, and forward-thinking through an iterative design and testing process. 
My process is simple. I’m involved throughout the entire design development process from conceptualizing ideas with customers, research, wire-framing, creating high resolution designs, making prototypes, testing with users for validation, style guide creation, asset generation, and managing the engineering build. Click Here to read about my process in more detail.   

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